Education marketing sells an outcome nobody can guarantee to a buyer who is often nervous, frequently advised by family, and comparing options for months. Intake deadlines compress the whole thing into a few decisive weeks each year.
The work I have done here reflects that: a Global Education client reached 54.2% engagement with more than 5,000 sessions, driven by content that answered the actual questions applicants ask rather than the marketing messages institutions prefer to lead with.
What enrolment marketing needs
- Content mapped to the full decision journey, from vague interest to application
- Course and programme pages that answer cost, entry requirements and outcomes plainly
- Nurture sequences spanning months, because the gap between enquiry and enrolment is long
- Paid campaigns weighted to intake calendars rather than spread evenly
- Student and alumni proof, which persuades far more than institutional claims
- Attribution that survives a six-month cycle across several devices