Challenge: The primary challenge was launching a completely new website without losing existing authority, simultaneously ranking 100+ keywords and money pages in 3 months.
Results:
- 2.87 Million to 6.36 Million impressions in 3 months
- 40,000+ clicks through intent-focused content
- First-page ranking for 100+ banking keywords
Approach: Technical Ground Work, Redirection Mapping and Chain Resolution, Extensive Keyword research and intent mapping, Refined on-page structure, metadata adjustments, schema alignment, and Infrastructure and Canonicalization for a newly made site.
(Delivered while working at Encore Media)