This is a real audit, not an automated PDF with a score out of a hundred and a sales call attached. It is done by hand, it takes a few days, and the output is the same document I would produce at the start of a paid engagement, just narrower in scope.
What the free audit covers
- Technical health: indexation, crawl issues, speed and the errors actually costing you rankings
- Keyword position: what you rank for now, what you nearly rank for, and what a realistic twelve months looks like
- Competitive gap: which competitors take the traffic you want and roughly what separates you
- Tracking sanity check, because roughly half the sites I look at are measuring incorrectly
- The three highest-value fixes, with reasoning and rough effort attached
What it does not include
A full content audit, a link profile deep-dive or a keyword map. Those belong to the paid audit, which takes two weeks and produces a roadmap rather than a direction. The free version is deliberately useful on its own: a fair number of people act on it and never speak to me again, which is a perfectly good outcome.
What I need from you
Read access to Google Search Console, ideally GA4 too, and your site URL. Nothing gets changed and nothing gets published. Turnaround is usually three to five working days.