These are the working documents I use with clients, cleaned up and stripped of client data. They are useful because they are opinionated: each one embeds a decision about what matters, rather than trying to cover every possibility.
What is here
- SEO audit checklist, ordered by impact rather than alphabetically, so you fix the expensive things first
- Content brief template with the fields that actually change what a writer produces: intent, target term, internal links, success measure
- Keyword map enforcing one term to one page, which prevents most cannibalisation before it starts
- PPC weekly hygiene checklist, the twenty minutes that stop accounts drifting
- Monthly reporting template built around leads and cost per result rather than screenshots
Use them, adapt them, share them. Attribution is appreciated and not required.