Social media is where marketing budgets most often go to feel productive. Posting happens, engagement is reported, and nobody asks whether any of it produced a customer. I would rather have that conversation at the start.
What social media can do
Build recognition so that when someone finally searches for your category, your name is already familiar. Provide the proof a prospect checks before enquiring. And, through paid campaigns, create demand among people who were not looking for you yet, at costs that can be genuinely efficient when the creative is right.
What it rarely does alone
Fill a B2B pipeline through organic posting. If leads are the goal and the timeline is short, paid social or search will get you there, and I will point you at the right one rather than sell you a posting schedule.
How the work runs
A content system first: templates, pillars and a calendar sized to what you can sustain. Then consistent design and copy, delivered a month ahead. Then paid campaigns where they make commercial sense, measured on cost per result. I built exactly this from zero for 8 Crowns in Australia and rebuilt the full presence for Everest eClinic in the US.