Websites decay. Plugins update and conflict, PHP versions move on, backups silently stop running, and the first anyone notices is when the site is down, defaced, or a form has been failing for six weeks. Maintenance is insurance against the version of that story that costs you a month of leads.
What a care plan covers
- Core, theme and plugin updates applied on staging first, not straight to production
- Offsite backups, verified by actually restoring one, which most providers never test
- Uptime and form-submission monitoring, so failures are found by me rather than by a lost customer
- Security hardening, malware scanning and firewall management
- Performance monitoring against Core Web Vitals as content grows
- A monthly allowance of small content and design changes, plus a plain-language report