A social audit answers the question most businesses avoid: is this working, and if not, why? It examines your profiles the way a prospective customer sees them, then examines the data the way a marketer should.
What the audit covers
- Profile completeness, positioning and first impression across every active platform
- Content performance analysis: what earned attention, what nobody saw, and the pattern connecting them
- Posting consistency and its correlation with your results
- Audience analysis: who actually follows you versus who you want
- Competitor comparison on content, cadence and engagement
- A prioritised action plan, split into this month and this quarter
The finding is often uncomfortable and useful: the platform absorbing most of your effort is producing the least, and the one you neglect is where your customers are.