WhatsApp and SMS get read within minutes, which makes them powerful and easy to abuse. Used for genuinely useful, expected messages, they outperform every other channel on response rate. Used for broadcast promotion, they get you blocked and remembered badly.
For many businesses the highest-value use is not marketing at all: it is handling the enquiries already arriving there. Click-to-WhatsApp is the preferred contact route for a large share of buyers, and it is almost universally untracked.
What the work covers
- Click-to-WhatsApp buttons on site and in ads, with click tracking as a conversion
- WhatsApp Business setup: catalogue, quick replies, away messages, labels
- Transactional and reminder messages: bookings, appointments, delivery updates
- Opt-in collection and compliance, which is not optional in the UK
- SMS for time-sensitive campaigns where email would arrive too late
- Response templates and workflow so enquiries get answered consistently