Most PPC pricing has a quiet conflict in it: the agency earns more when you spend more. Mine does not. Flat monthly fees scoped to the work, so the advice to reduce spend on a channel that has stopped earning is a normal conversation rather than a self-inflicted wound.
What managed PPC includes
Conversion tracking verified before a pound is spent, because optimising against broken data is automated waste. Account structure built around your services and margins. Weekly hygiene on search terms, negatives, placements and budgets. Creative and landing page testing on a schedule. And a monthly report that leads with cost per lead and return, in language you would use in a board meeting.
The numbers from real accounts
3,827 app installs at $0.12 each on a $214 budget. 101,706 YouTube views at $0.007 per view. Meta messaging results held between $0.21 and $0.83 across parallel campaigns. Tight management, not big budgets, is what produces figures like these.
Platforms covered
Google Search and Shopping, Performance Max where it earns its place, Meta, LinkedIn, YouTube and Microsoft Ads. One strategy across all of them, with budget moving monthly to whichever is producing.