Slow sites pay twice: Google holds Core Web Vitals against your rankings, and visitors hold waiting against your conversion rate. Most speed work fails because it chases the score instead of the cause, installing a caching plugin and calling it done while a four-megabyte hero image and render-blocking scripts carry on regardless.
I work cause-first. Diagnose what is genuinely slow, largest contentful paint, interaction delay, layout shift, on the templates that matter, then fix in impact order: images, scripts, fonts, hosting, code. Measured on real mobile devices, because that is where your visitors and Google’s measurements both live.
Speed work covers
- Full Core Web Vitals diagnosis: LCP, INP and CLS per template
- Image pipeline: formats, sizing, lazy loading, delivery
- Script and stylesheet audit, removing and deferring what blocks render
- Font loading strategy that ends layout shift
- Caching, CDN and hosting configuration, or a migration recommendation when hosting is the ceiling
- Before-and-after evidence from field data, not just lab scores