Shopping campaigns are won and lost in the product feed. Titles decide which searches you appear for. Prices and images decide clicks. Feed health decides whether you show at all. Most underperforming Shopping accounts are not badly bid; they are badly fed, running on raw exports nobody optimised.
I manage Shopping feed-first: titles rewritten around real query language, attributes completed, GTINs fixed, disapprovals cleared, then campaign structure layered on top so your margin products get the budget and your loss-leaders do not eat it.
What Shopping management covers
- Merchant Center setup, feed audit and disapproval resolution
- Product title and attribute optimisation for query matching
- Campaign segmentation by margin, category or brand
- Search-term sculpting with negatives, so products match intent
- Price competitiveness and promotion feeds where they earn
- Reporting by product-level return, not account averages