Blog
Category: Content Marketing
Practical writing on SEO, paid media, analytics and AI search, from someone who runs the channels rather than just writing about them.
How To Build A Topic Cluster That Ranks
Topic clusters work because of the internal linking, not the diagram. Here is how to build one that concentrates authority instead of scattering it.
Read the article →Writing Service Pages That Convert And Rank
Service pages are the highest-value writing on a business site and usually the weakest. The fix is structural, not stylistic.
Read the article →How Many Blog Posts Do You Need Per Month?
Almost every business asking this question would get better results publishing less and updating more.
Read the article →