Most businesses run marketing on accumulated momentum: the retainer that started three years ago, the ads nobody has restructured, the channels reported on but never questioned. A full audit stops the momentum for a fortnight and asks the only question that matters about every line: what does this actually produce?
The examination is evidence-first, your analytics, your ad accounts, your search presence, your content’s real performance, your agency’s reporting versus your platform data. The output is a plain-spoken read of where the money is working, where it is leaking, and a prioritised set of moves, including the uncomfortable ones like renegotiating or ending arrangements that no longer earn their cost.
The audit examines
- Measurement integrity, because broken tracking invalidates everything downstream
- Paid accounts: structure, waste, and true cost per acquisition
- Organic search position, content performance and technical health
- Social and email: contribution versus effort
- Agency and supplier output measured against what you pay
- A prioritised ninety-day action plan, with the reasoning shown