Multi-platform paid accounts usually fail in the seams: Google and Meta optimised separately, budgets never rebalanced between them, and nobody owning the blended number the business actually feels. Full PPC management closes those seams. One owner, one strategy, budget flowing monthly to whichever channel is earning it.
You get the operating discipline every account deserves and few receive: tracking verified before spend, weekly hygiene on search terms and placements, structured testing, and a monthly report that reads like a business document, spend, cost per lead, return, next actions, rather than a screenshot tour.
Included in full management
- Cross-platform strategy and budget allocation, reviewed monthly
- Campaign builds and restructures on Google, Meta, LinkedIn and YouTube
- Conversion tracking ownership across every platform
- Weekly optimisation cadence with a visible change log
- Creative and landing page testing programme
- One monthly report, one accountable person, straight answers