Search ads are the most honest advertising there is: someone typed the problem, and you offer the solution. Which is why the waste in most accounts is so avoidable, broad match left unsupervised, search terms never reviewed, budget spent teaching Google things a human could have excluded on day one.
My search accounts are built tight and run weekly. Structure mirrors your services and margins. Match types are deliberate. Negative keyword lists grow every week from real search-term data. Ad copy is tested, not set-and-forgotten. And bidding strategies are chosen for your data volume, not whatever the interface recommends.
Managed search includes
- Account structure built around services, locations and margins
- Keyword and negative keyword strategy, reviewed weekly
- Ad copy testing with intent-matched landing pages
- Conversion tracking verified before spend begins
- Bid strategy management and budget pacing
- A monthly report led by cost per lead, not clicks