Google cannot rank what it cannot cleanly crawl, and it will not prioritise a site that wastes its crawl budget on duplicates, chains and dead ends. Technical SEO is the unglamorous layer underneath every ranking you want, and it is where I start every engagement, because content investment on a broken foundation is money spent early.
This is the work behind the results elsewhere on this site. The banking project that grew from 2.87 million to 6.36 million impressions in a quarter began with redirect mapping, chain resolution and canonicalisation on a newly built site, before a word of content was optimised.
What a technical engagement covers
- Full crawl and indexation audit against your Search Console data
- Redirect mapping, chain resolution and canonical cleanup
- Site architecture, internal linking and crawl-path repair
- Core Web Vitals diagnosis with prioritised, developer-ready fixes
- Structured data implementation and validation
- Migration support when a rebuild or domain move is coming
Everything is delivered as a prioritised list with the reasoning attached, so your developer fixes what matters first instead of everything at once.