Every engagement, whatever the channel mix, runs through the same five stages. The order is deliberate: each stage exists because skipping it is how marketing money gets wasted, and I have seen every one of them skipped.
1. Audit before opinion
The first two weeks are spent in your data: Search Console, GA4, ad accounts, the site itself, and your competitors’ real footprint. No recommendations get made before this, because recommendations made before evidence are just preferences wearing a suit. You get the findings in plain language, including anything that contradicts what you expected to hear.
2. Strategy with numbers attached
From the audit comes a plan where every line has a cost, an owner, and the number it is expected to move. Just as important is the not-doing list: the activities that stop, and the reasoning. A strategy that cannot say no to anything is a brochure.
3. Foundations before campaigns
Tracking gets verified before ads spend. Technical SEO gets fixed before content publishes. Landing pages exist before traffic is bought to visit them. This stage is where impatience costs the most, and where I will slow us down if I have to, because campaigns built on broken foundations produce data nobody can trust and results nobody can repeat.
4. Execution in weekly rhythm
Then the work runs: campaigns optimised weekly, content shipped on schedule, fixes deployed in priority order, all of it visible in a shared log, so you never wonder what this month’s invoice bought. You deal with me directly throughout. There is no account manager, no handoff, no team you have never met.
5. Reporting you can interrogate
Monthly, you get a report that leads with leads, revenue and cost per result, in your own accounts’ numbers, with next month’s priorities stated in advance. Every claim in it is verifiable by you, and the standing rule is simple: if a number is going the wrong way, you hear it from me first, with a plan attached.