I am Sudeshna Thapa, a digital marketing and SEO specialist based in London. Over the last five-plus years I have scaled more than twenty-five businesses across four markets, the UK, the US, Australia and Nepal, in industries as different as national banking, fertility medicine, steam cleaning and pet food export.
That range is not an accident. I started my career in Nepal working on brands where budgets were small and excuses were unaffordable, which teaches a discipline that big-budget marketing never does: every pound has to have a job, and every report has to survive the question “so what did this earn us?” I brought that discipline to established businesses in the US, Australia and the UK, and it turns out it works even better when the budgets are bigger.
What I believe about this work
Marketing has a trust problem, and it earned it. Impressions dressed up as outcomes. Retainers that outlive their results. Reports designed to be skimmed rather than questioned. My response is boringly simple: I work in your accounts, not copies of them, I report numbers you can verify yourself in Search Console and GA4, and when something is not working I say so before you have to ask.
I also believe specialists beat generalists, and that the way to offer eight disciplines honestly is to have actually run all eight, on real budgets, with results you can inspect. The case studies on this site are screenshots from real dashboards, not composites. The bank that grew from 2.87 million to 6.36 million impressions in a quarter is real. The $0.12 cost per app install is real. The AI Overview citations are real, and repeatable.
Who I work best with
Founders and marketing leads who want a named, accountable specialist rather than an account manager relaying messages to a team they have never met. Businesses that will share their real numbers, because I cannot improve what I am not allowed to see. And people who prefer a true “that will not work” over a comfortable “great idea”.
If that sounds like your kind of arrangement, the free audit is the right first step. It costs you a Search Console invite and returns an honest read of where you stand.